Article in "Marketing & Kommunikation": Datapooling öffnet neue Horizonte

Solutions to integrate, analyse and monetize your data assets.

Brightdata offers expertise and next generation solutions to build and manage data pools, data exchanges and data cooperatives, all based on vast volumes of transaction data.

These solutions herald a new era for data pooling; one in which the power is back in the hands of data owners.

Companies across Europe, from small groups of 2-3 to whole industry segments, can now easily come together and cooperate with each other to unlock the value of transaction data for two primary benefits:

• To gain access to new data; this helps to acquire new clients, increase client retention and maximise client value.
• To monetize existing data assets via revenue sharing or licensing agreements.

All resulting in a better marketing ROI.

At Brightdata, we always remember “It’s your data”.   Our job is simply to provide the technology and services to help you meet your marketing objectives as effectively and efficiently as possible.  

You determine how you want to run your data sharing initiative and with whom you wish to cooperate.

This also means we manage your data with the highest security and regard, just like you would do yourself.